Consultation.

From the very beginning we establish your intentions and aims and work with your budget to provide a cost efficient solution to your needs; we consider all the substantive and functional criteria to ensure your campaign succeeds.

We establish the purpose your campaign:

• To advertise the merits of your product or service?
• To generate leads?
• To highlight sales or promotional items?
• Build brand awareness?
• To increase ‘store traffic’?
• To elicit consumer response?

We help you define your aims and arrive at information that is vital to the scale of the campaign.

• Who is your target audience, what defines them, age, gender, interests, location, income, consumer habits, etc?
• How many sales do you need to secure to consider the campaign a success and cover marketing outlay?
• What is the tenure and implementation of the campaign?
• Which type of campaign, drop door or field marketing?

We aim to understand your business model and target market to help us improve your response rate.

• We conduct field surveys, to ensure our geo-consumer information systems are relevant to your market.
• We use geo consumer targeting to hone in on areas most likely to help you achieve your marketing aims. 

We provide key information for effective planning and manage the functional side of the campaign.

• We give you a pre-distribution projection of likely the response from your material. 
• We manage the scale and time frame of delivery in accordance with your needs.
• We act continually accountable whilst measuring and reporting of campaign performance from start to finish.

Our research shows those in the 45 to 65 age bracket with higher than average disposable income implicitly trust drop door leaflets more than they do internet, telephone, and instore advertisments.