Post Campaign Analysis. 
After the distribution of your print material has been carried out, we can provide a breakdown of all our agents logged GPS movement, giving you the added assurance that delivery was performed to the standard you expect.
We can also help you measure the impact of your marketing material, so you know exactly how effective the campaign was. Moreover, information derived from your target audience can be used in Geographical Information Systems (GIS) to enable us to look for correlations and patterns in consumption habits against area statistics e.g. (house size, average income, entertainment preferences etc), this in turn can be evaluated to see if it can help make your product or service more market driven to increase sales or uncover new opportunities.
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Post campaign analysis gives us a valuable insight into whether there are ways we can improve or build upon campaign success, as well as highlighting whether there is any basis to providing frequency or permission marketing campaigns in the future.
Frequency marketing campaigns, enable you to strengthen your brand and market position amongst consumers by informing them of updates or changes in your products or services, whilst familiarising your brand with them. This is particularly useful in the run up to seasonal consumption periods or just one-off purchases as consumers are more likely to look for your brand having been familiarised by your advertising.
Permission marketing campaigns, works on the premise of consumers registering to receive information on up and coming special offers, sales periods, discounts or new product launches; your print material can instruct consumers on how they can 'opt in' to receive such offers, concessions, and information -popular ways involve registering via a website, email or telephone.
This helps maximise your sales and cuts down on wasted advertising by concentrating on those who have a inclination or connection to your service or product and serves to garner on going brand loyalty, because of the perceived personalisation that consumers experience via regular updates delivered through the door, along with any concomitant additional loyalty schemes i.e. points, reservations, vouchers etc, that you may have in place.
48% responded of consumers responded to drop door advertising compared to 47% of consumers who responded television advertising~DMA.org.uk
